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Marketing Cloud Developer Exam Reference

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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Marketing Cloud Developer Certification Exam formate below

  • Length of Examination: 105 minutes
  • Passing score: 63%
  • Number of Questions: 60
  • Format: Multiple choices, multiple answers
  • Language: English

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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Modeling16%- Design and implement data models using Data Extensions
- Implement data relationships (one-to-one, one-to-many)
- Define contact data structure and contact key
- Utilize Data Views for data access
- Implement data import and export processes
Topic 2: Contact Handling14%- Use contact model concepts effectively
- Handle contact identity resolution
- Implement contact segmentation and filtering
- Manage contact attributes and data
Topic 3: AMPscript and Server-Side JavaScript23%- Debug and troubleshoot AMPscript and SSJS code
- Write Server-Side JavaScript for custom functionality
- Write AMPscript for email content personalization
- Implement AMPscript in email, CloudPages, and landing pages
- Use AMPscript functions for data manipulation
Topic 4: Platform Architecture15%- Build automations in Automation Studio
- Create and manage CloudPages
- Implement triggered send architectures
- Configure and use Query Activities
- Design solutions using Journey Builder
Topic 5: Security and Data Governance12%- Manage API key security and OAuth flows
- Apply data retention policies
- Implement role-based access controls
- Configure data privacy and compliance settings
Topic 6: Marketing Cloud APIs20%- Work with API endpoints for data operations
- Utilize REST and SOAP APIs for integrations
- Implement API authentication methods
- Create and manage API integrations

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