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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A. Apply a permission set to the business unit
B. A Assign a role to the business unit
C. Disable the permissions directly within the business unit
D. Set default permissions with the restrictions on the business unit

Question 2

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A. Each email consumes five super messages when sending below a certain threshold.
B. Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
C. The majority of NTO's subscriber base is in the United States.
D. A multiplier is applied to each SMS message based on the destination country

Question 3

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. Multiple brand logos must be accommodated in an email header
B. NTO requires SSL certificate configurations for Content Builder and Portfolio images
C. A new sender profile needs to be leveraged for sending transactional emails
D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

Question 4

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SSJS
B. HTML
C. SQL
D. AMPscript

Question 5

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A. Web and Mobile Analytics
B. Web Analytics Connector
C. Advertising Studio
D. Personalization Builder

Solutions: