Exam Name: Salesforce Certified Marketing Cloud Engagement Foundations
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MC-101 |
| Exam Duration: | 105 minutes |
| Available Languages: | Japanese, Portuguese, English |
| Exam Format: | Multiple Choice, Multi-Select |
| Exam Price: | USD 200 |
| Passing Score: | 63% |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Pardot Specialist Salesforce Certified Marketing Cloud Consultant |
| Certificate Validity Period: | 2 years |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored (PSI) or in-person testing center (Kryterion) |
| Pre Condition: | Salesforce administrator experience recommended; Trailhead modules completion helpful |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudengagementadmin |
Salesforce MC-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 25% | - Suppression List Management - API Integration Management - System Preferences Configuration - Troubleshooting and Best Practices - Business Rules Implementation |
| Security and Setup | 15% | - User Management and Permissions - Data Security Controls - Roles and Profiles Configuration - Channel Configuration Security |
| Marketing Tools | 25% | - Mobile Connect Configuration - Journey Builder Setup - Content Builder Usage - Email Studio Configuration - Automation Studio Functions |
| Analytics and Reporting | 20% | - Custom Report Creation - Dashboard Configuration - Analytics Builder Reports - Tracking and Attribution |
| Platform Architecture | 15% | - Audience Segmentation Logic - Contact Model and Data Flow - Marketing Cloud Platform Components - Data Architecture and Management |
Salesforce Certified Marketing Cloud Engagement Foundations Prep: Three Versions, One Verified Bank
- Marketing Tools (25%)
- Administration (25%)
- Platform Architecture (15%)
Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions:
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
- A. Account Default
- B. Commercial
- C. Transactional
Correct Answer: B 🗳️
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DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.
How should DR ensure a contact is only receiving emails specific to their area of interest?
- A. Send the entire journey to available contacts.
- B. Create a Journey for each location.
- C. Use decision splits to separate the audience based on location.
Correct Answer: C 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?
- A. Trailhead
- B. Salesforce Developer Center
- C. Salesforce Help & Training
Correct Answer: A 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
What is used to identify unique member records?
- A. Primary Key
- B. Foreign Key
- C. Subscriber Key
Correct Answer: C 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?
- A. Email Studio Send Tracking
- B. Marketing Cloud Engagement Reports
- C. Intelligence Reports
Correct Answer: B 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
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