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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Where would a Marketing Cloud admin view all verified email addresses?

A) Identity Verification Log
B) From Address Management
C) Reply Mail Management
D) Sender Profiles

2. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Make sure the team has a date stamp to avoid duplication
B) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
C) Make sure the files are placed in the correct subfolder within the SFTP
D) Use the exact file name used for the trigger in the Import File Activity

3. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Multiple brand logos must be accommodated in an email header
B) NTO requires SSL certificate configurations for Content Builder and Portfolio images
C) A new sender profile needs to be leveraged for sending transactional emails
D) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

4. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment to those recipients receiving text email versions first
B) Segment by domain to limit number of sends to each email provider
C) Segment by geographic region as after-hours sends will be marked as spam
D) Segment subscribers with soft bounces in their own dedicated send

5. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

A) Ensure a Custom response is enabled for Automated Response in Reply mail Management
B) Verify Reply Mail Management has been enabled in the account
C) Select Delete Auto-Replies and Out-of-Office mail Management
D) Select Unsubscribe Manual requests in Reply Mail Management

Solutions: