Download the Latest Marketing-Cloud-Consultant Dumps - 2022 Marketing-Cloud-Consultant Exam Questions
Latest Salesforce Marketing-Cloud-Consultant Certification Practice Test Questions
For more info visit:
Salesforce Marketing-Cloud-Consultant Exam Reference
What is the duration of the Marketing-Cloud-Consultant Exam
- Number of Questions: 60
- Passing Score: 67%
- Length of Examination: 105 minutes
- Format: Multiple choices, multiple answers
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 115
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Scheduled Automation > File Transfer > Import > Series of Query Activities
- D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: B
NEW QUESTION 116
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. The email will avoid detecting by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. Open and click activity are tracked in either version.
- D. An auto-generated text version will be sent with your HTML email.
Answer: C,D
NEW QUESTION 117
A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data.
* Emails should be sent weekly for up to five weeks.
* If a subscriber makes a purchase, they should stop receiving welcome emails.
* A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Update Contact Data, Send Email, Wait.
- B. Update Contact Data, Wait, Send Email, Join.
- C. Random Split, Send Email, Wait Define Goal.
- D. Define Goal, Send Email, Wait, Decision Split.
Answer: A
NEW QUESTION 118
Which two statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to other data extensions.
- B. They link subscriber lists to Contacts.
- C. They link data extensions to Contacts.
- D. They link data extensions to subscriber lists.
Answer: A,C
NEW QUESTION 119
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- B. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
- C. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
- D. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
Answer: A
NEW QUESTION 120
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- D. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- E. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
Answer: D,E
NEW QUESTION 121
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A. Re-entry after time
- B. No re-entry
- C. Re-entry anytime
- D. Re-entry only after existing
Answer: D
NEW QUESTION 122
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)
- A. Triggered Send
- B. Suppression list
- C. Template-based emails
- D. Data Filter
- E. Automation Studio
Answer: C,D,E
NEW QUESTION 123
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: B
NEW QUESTION 124
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to other data extensions.
- B. They link data extensions to contacts.
- C. They link data extensions to subscriber lists.
- D. They link subscriber lists to contacts.
Answer: A,B
NEW QUESTION 125
Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION 126
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- D. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Answer: C
NEW QUESTION 127
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Use substitution strings to populate the From Name and From Email values in the sender profile.
- B. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Answer: A,B
NEW QUESTION 128
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- B. File Transfer > Import File > Data Extract > File Transfer > Import File
- C. Import File > Query > Data Extract > File Transfer > Import File
- D. Import File > Data Extract > File Transfer > Import File
Answer: A
NEW QUESTION 129
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. CSS
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION 130
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send.
This user does not know SQL and does not have access to the enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Data Views
- B. My Reports
- C. My Tracking
- D. Tracking Extract
Answer: C
NEW QUESTION 131
A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. How are subscribers identified in your web analytics?
- C. Should customers exit the journey when the goal is met?
- D. How many messages should be included in each journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: A,B,E
NEW QUESTION 132
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Combine each individual's channel contact information under one record.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Create a data extension to incorporate the imported data from Dashboard.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION 133
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Combine each individual's channel contact information under one record.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Conduct manual imports of customer information from Sales Cloud.
Answer: B,C
NEW QUESTION 134
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three send definitions to the master data extension
- C. Import activity -> Three send definitions to the master data extension
- D. Three filter activities -> Three send definitions to the filtered audiences
Answer: D
NEW QUESTION 135
What are data extension data retention policies?
- A. Settings to define when a data extension or the data within the data extension is deleted.
- B. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- C. Settings to control when a data extension creates a back-up of the data it contains.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: A
NEW QUESTION 136
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Increase the use of dynamic content in emails
- B. Introduce more identity verification steps in check out process
- C. Increase volume of emails to a wider audience
- D. Adopt a Cart Abandonment Email Campaign
Answer: A,D
NEW QUESTION 137
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Administration User permissions to each business unit.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: A,D
NEW QUESTION 138
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Create a custom EmailSpecialist role with needed permissions and assign it to the Email Specialists.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- C. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- D. Check "Allow" automation permissions forthe Content Creator Role and assign it to the Business Units.
Answer: B
NEW QUESTION 139
......
Verified Marketing-Cloud-Consultant Dumps Q&As - 1 Year Free & Quickly Updates: https://www.premiumvcedump.com/Salesforce/valid-Marketing-Cloud-Consultant-premium-vce-exam-dumps.html
Get 2022 Updated Free Salesforce Marketing-Cloud-Consultant Exam Questions & Answer: https://drive.google.com/open?id=1EBxwQ2Kjd7PsIC4EOSTpcDhYrzF2r2aW