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Exam Code: Marketing-Cloud-Consultant
Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Marketing-Cloud-Consultant

Updated: Oct 06, 2026

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  • Total Questions: 162
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Modeling and Management: This topic challenges Salesforce marketing cloud consultants to distinguish between reports, data views, and tracking extracts, identify the right data objects for given scenarios, and assess the implications of contact identity choices on the data model. Precision in managing data is key here.
Topic 2
  • Account Configuration: This topic assesses the capability of Salesforce marketing cloud consultants to manage account hierarchies, troubleshoot features like Reply Mail Management, and evaluate the impact of Sender Authentication Package. They will also demonstrate proficiency in Mobile Studio, ensuring they can configure accounts to meet complex customer needs.
Topic 3
  • Messaging: This topic tests your ability to deliver personalized and engaging messaging by choosing the right options for individualization. You will show how to align messaging strategies with customer scenarios, demonstrating your ability to optimize communication for impact.
Topic 4
  • Integration: You must showcase your ability to implement and troubleshoot Marketing Cloud Connect, articulate how a robust data model underpins personalized messaging, and recommend the best extension products for customer use cases.
Topic 5
  • Discovery and Architecture: In this topic, Salesforce marketing cloud consultants will demonstrate the ability to analyze business requirements and identify gaps to recommend effective solutions. Their expertise in gathering requirements and defining data strategies will be tested, ensuring they can design sustainable solutions tailored to the customer’s skillset and long-term maintenance needs.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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