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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Integration and Configuration | - Data Mapping
|
| Topic 2: Data Visualization and Dashboards | - Calculated Measurements
|
| Topic 3: Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Topic 4: Reports and Activation | - Report Types
|
| Topic 5: Data Harmonization and Data Model | - Data Classification
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question 1
Which three entities and/or functions can be used in an expression when building a calculated dimension?
A. The EXTRACT function
B. Mapped dimensions
C. Mapped measurements
D. Calculated dimensions
E. The VLOOKUP function
Question 2
An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A. 3
B. 4
C. 2
D. 5
Question 3
What are unstable measurements?
A. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
B. Measurements that are set with the LIFETIME aggregation function
C. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
D. Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
Question 4
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
A.
B.
C.
D. 
Question 5
An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:
However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?
A. The aggregation function is set as LIFETIME
B. The aggregation function is set as AVG
C. A mapping formula was populated, indicating not to bring Type! values.
D. The measurement 'Clicks' is set as a percentage.
Solutions:
| Question 1 Answer: A,B,C | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B |
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