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Google Display Exam Practice Test Sample Questions:

1. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 10MB
B) 1MB
C) 100MB
D) 50MB

2. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Geo-caching
B) Nation targeting
C) Geo-targeting
D) Demographics

3. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
B) It's an ad that is fed into the Google Content Network of sites partners.
C) It's an ad that shows at the end of a video.
D) It's an ad that is displayed as part of the DoubleClick partnerships.

4. Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?

A) Performance-driven campaigns with CPC or CPM sales
B) Placement sales directly through Google Content Network selection
C) CPM sales and video ad sales
D) Reservation-based model where placements are purchased directly through YouTube ad sa les

5. You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in the Google Content Network. How can you choose what types of Websites your business card advertisement will appear on?

A) The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network.
B) You can choose where you ad will appear by using the managed placement options for the Google Content Network.
C) Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content.
D) The Google Content Network does not allow you to choose the sites your ad will appear. All placements are automatic.

Solutions: