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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Visits to Purchase
B) Average order value
C) Conversion rate
D) Total revenue

2. On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?

A) 20
B) 15
C) 5
D) 10

3. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
B) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
C) Duplicate keywords across the ad groups make the cost-per-click higher.
D) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.

4. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?

A) The variation is performing at the same level as the original.
B) The variation wasn't performing as well as the original.
C) The variation wasn't measured.
D) There is not variation to measure.

5. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

A) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
B) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
C) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
D) Jane should actually use Google Analytics for this task.

Solutions: