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NEW QUESTION # 97
Can Email Preference Center demand for logging in
- A. True
- B. False
Answer: B
NEW QUESTION # 98
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect was deleted by a user
- B. Prospect replied to an email
- C. Prospect unsubscribed from an email
- D. Prospect viewed a landing page
Answer: C,D
NEW QUESTION # 99
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
- A. Track the prospect's click path through the website's content.
- B. Capture complete demographic information about an anonymous visitor.
- C. Trigger page actions to occur when a prospect visits a certain URL.
- D. Associate visitor activity to a prospect on form submission.
Answer: A,C
NEW QUESTION # 100
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?
- A. The ability to use existing complex Salesforce lead routing processes
- B. The ability to assign prospects based on specific criteria being met
- C. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
- D. The ability to assign prospects via automation instead of manually
Answer: B
NEW QUESTION # 101
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Place additional navigation on the LenoxSoft home page.
- B. Create new content for the paid search ads that direct to the home page.
- C. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
- D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
Answer: B
NEW QUESTION # 102
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Automation rule and user group
- B. Automation rule and user queue
- C. Form completion action and user group
- D. Form completion action and user queue
Answer: A
NEW QUESTION # 103
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Dynamic list based on the form submission
- B. Segmentation rule based on the form submission
- C. Automation rule based on the form submission
- D. Completion action on the form submission
Answer: D
Explanation:
Explanation
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/
NEW QUESTION # 104
What is critical in achieving good email deliverabillty?
- A. Having a text only version of email content
- B. Using personalization in email content
- C. Setting up email authentication
- D. Sending email through dedicated IP
Answer: C
NEW QUESTION # 105
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
- B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
- C. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
- D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
Answer: C,D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5
NEW QUESTION # 106
Choose required fields while creating a Prospect
- A. Score
- B. Email
- C. Grade
- D. Profile
- E. Company
- F. CD Campaign
- G. Assign To
Answer: A,B,D,F
NEW QUESTION # 107
Select available Social Posting Connectors
- A. Facebook
- B. Twitter
- C. WhatsApp
- D. Instagram
- E. Tumblr
- F. Zone
- G. Linkedln
Answer: A,B,G
NEW QUESTION # 108
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Set the intern up in the Default 'Marketing Intern' User Role
- B. Set the intern up in the Default 'Marketing' User Role
- C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Answer: C
NEW QUESTION # 109
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of visitors, social post enagements and natural search reports month over month
- B. Monitor no of prospects, social post enagements and paid search reports month over month
- C. Monitor no of visitors, form conversion and email click-through rate reports month over month
- D. Monitor no of prospects, form submission and email open rate reports month over month
Answer: A
NEW QUESTION # 110
Select available Social Media Connectors
- A. Facebook
- B. FullContact
- C. CD Linkedln
- D. AddThis
- E. Twitter
Answer: B,D
NEW QUESTION # 111
How many Scoring Categories is it possible to create
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 112
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment internal employees with high scores for initial email sends.
- B. Segment cold prospects with a low score to reengage for initial email sends.
- C. Segment prospects with free email service providers for initial email sends.
- D. Segment the best and most active contacts for initial email sends.
Answer: A
NEW QUESTION # 113
" LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Pull a report of the data they intend to use for segmentation purposes.
- B. Review existing forms and landing pages to understand what data needs to be collected.
- C. Filter existing prospect records to see which custom fields have the most data.
- D. Ask their accounting team to review and select the five most helpful fields.
Answer: A,B
NEW QUESTION # 114
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- B. Send the prospects an email to see if their email addresses are valid.
- C. Add the prospects to a "Bounced Prospects" list for suppression.
- D. Ensure the Do Not Email field on the prospects is selected.
Answer: D
NEW QUESTION # 115
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
Answer: A
NEW QUESTION # 116
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