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NEW QUESTION # 17
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- B. Journey Data is a set of static values passed into the Journey for each contact
- C. Contact Data is dynamic data that retrieves the latest value upon decision split execution
- D. Contact Data is a set of static values passed into the Journey for each contact
Answer: B,C
NEW QUESTION # 18
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
Answer: B
NEW QUESTION # 19
What data is there in mobile connect demographics, select3
- A. channel
- B. City
- C. Region
- D. First name
- E. Email
Answer: A,B,D
NEW QUESTION # 20
What is the fastes way to add a classification to a post?
- A. Macro
- B. Classification cannot be added to a post
- C. Add classification manually to each post.
Answer: A
NEW QUESTION # 21
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 22
Where are Topic Profiles configured for use in Command Center?
- A. Social Studio Engage
- B. Command Center Admin
- C. Social Studio Automate
- D. Social Studio Admin
Answer: D
NEW QUESTION # 23
What happens when a paused journey is resumed?
- A. Wait durations start over for each contact
- B. All contacts who were in Wait steps immediately proceed to the next activity
- C. Wait durations are extended by the length of time the journey was paused
- D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
Answer: D
NEW QUESTION # 24
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Facebook testing environment
- B. Facebook Business Manager
- C. JourneyBuilder
- D. Harkebing Cloud Setup
Answer: B
NEW QUESTION # 25
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers
- A. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
- B. Do not use a filter in the entry source to filter more than 50% of your contacts
- C. Make sure you are connected to a fiber internet connection.
- D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
- E. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
Answer: A,B,E
NEW QUESTION # 26
Where would you add a topic profile
- A. Social studio automate
- B. Admin settings
- C. Social studio engage
- D. Workspace settings
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.
NEW QUESTION # 27
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
NEW QUESTION # 28
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Answer: A
NEW QUESTION # 29
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
- A. A single customer profile that unifies data of each individual
- B. E-commerce point of sale features
- C. Managing Direct mail campaigns
- D. Machine learning and Al functionality
- E. Behavioral tracking of each visitor or customer with business context
Answer: A,D,E
NEW QUESTION # 30
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- B. Use an api to create record in sales cloud directly from the ecom site
- C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- D. Sales cloud entry audience in journey builder
Answer: A,D
NEW QUESTION # 31
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. It prevents both the produce message and the deli message from being triggered in both places
- B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- C. They should always be set to High Transmit Power setting
- D. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
Answer: A
NEW QUESTION # 32
What is true about Einstein Engagement Scoring (EES)?
- A. EES can import historical purchase data to drive conversion predications
- B. EES requires Collect Code Tracking forweb conversion predictions
- C. EES takes into account custom unsubscribe handling
- D. EES analyzes all send data from Marketing Cloud
Answer: A
NEW QUESTION # 33
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 72hrs
- B. send not more than particular number of messages in a active period.
- C. send only particular number of messages in a week
- D. send only particular number of messages in 24 hours
Answer: B
NEW QUESTION # 34
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Collect Tracking Code
- B. Data Extensions
- C. Google360 Tracking Code
- D. Catalog
- E. Triggers
Answer: B,D
NEW QUESTION # 35
Which two concepts are types of Journeys?
Choose 2 answers
- A. Multi-step
- B. Promotional
- C. Single-send
- D. Triggered
Answer: C,D
NEW QUESTION # 36
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. inbox message Is replaced for users who read the first message.
- B. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- C. the inbox message is replaced for all user.
- D. the inbox message is replaced only for users who do not exist:
Answer: B
NEW QUESTION # 37
Which user role can beused to set up single sign-on in Social Studio?
- A. Super User
- B. Editor
- C. Environment Owner
- D. Full User
Answer: A
NEW QUESTION # 38
What does Priority in an in App message determine?
- A. If the priority is set to 1, then the user's device will vibrate to let them know
- B. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
- C. Where on the screen (top, middle, bottom) the in-app message should appear
- D. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
Answer: D
NEW QUESTION # 39
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
- A. EMI analyzes both batch and journey builder sends
- B. EMI detects how quickly the message was read
- C. EMI pre-determines the percentage of subscribers that will unsubscribe
- D. EMI detects anomalies and unexpectedly low or high values andgenerates insights
- E. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
Answer: A,C,D
NEW QUESTION # 40
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