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Salesforce Certified-Strategy-Designer Exam Syllabus Topics:
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NEW QUESTION # 77
Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.
Which types of outcomes should result from a Consequence Scanning workshop"?
- A. Issues to accept, object., or withhold
- B. Issues to stop, start, or continue
- C. Issues to act on, influence, or monitor
Answer: C
Explanation:
A Consequence Scanning workshop is a method that helps assess the potential positive and negative impacts of a planned service or product on different stakeholders and scenarios. The outcomes of this workshop are issues to act on, influence, or monitor, which help prioritize actions and mitigate risks. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 78
Cloud Kicks' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually Which technique should the designer use to ensure the audience remains engaged?
- A. Unsure half of the meeting time is dedicated to answering questions.
- B. Ask open ended questions to the audience to maintain their involvement.
- C. Turn the camera off so the audience can focus on the sides presented
Answer: B
Explanation:
The technique that the designer should use to ensure the audience remains engaged is to ask open-ended questions to the audience to maintain their involvement. Open-ended questions are questions that require more than a yes or no answer, and invite the audience to share their thoughts, opinions, or feedback. Asking open-ended questions can help the designer capture the audience's attention, interest, and curiosity, as well as encourage interaction and dialogue. Turning the camera off may reduce the visual connection and rapport with the audience. Dedicating half of the meeting time to answering questions may not be enough to keep the audience engaged throughout the presentation.
NEW QUESTION # 79
A strategy designer creates a bridge from the project vision to product development through prioritization.
Which factor should be considered to minimize cost and maximize value?
- A. Usability
- B. Effort
- C. Velocity
Answer: B
Explanation:
Effort is a factor that should be considered to minimize cost and maximize value when prioritizing ideas or features. Effort refers to the amount of time, resources, or complexity required to implement a solution. It helps estimate the cost-benefit ratio of each solution, and select the ones that deliver the most value with the least effort. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritiz
NEW QUESTION # 80
Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?
- A. Research findings and a competitive analysis.
- B. Wireframes and a total addressable market (TAM) calculation
- C. Inspiring graphics and personas
Answer: A
Explanation:
Explanation
The best thing to rely on to get stakeholder buy-in for a redesign of digital commerce experience is research findings and a competitive analysis, as this helps demonstrate the user needs and pain points, and the market opportunities and threats. Wireframes and a total addressable market calculation or inspiring graphics and personas may not be persuasive or comprehensive enough for stakeholder buy-in.
NEW QUESTION # 81
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?
- A. Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
- B. Share stories from research that show the design team understands the customers' needs.
- C. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
Answer: C
Explanation:
The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/commun
NEW QUESTION # 82
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When should families be invited to co-create with designers?
- A. Roadmapping
- B. Prototyping
- C. Concepting
Answer: C
Explanation:
The best time to invite families to co-create with designers for a new footwear line is during the concepting phase, as this helps generate and validate ideas that meet the user needs and preferences, and foster user engagement and loyalty. Roadmapping or prototyping may not be suitable for co-creation, as they are more focused on planning and testing the solution.
NEW QUESTION # 83
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?
- A. Customer segments
- B. Key activities
- C. Value proposition
Answer: C
Explanation:
The value proposition is the part of the business model canvas that represents desirability. It describes the value that the product or service offers to the customer segments, and how it solves their problems or satisfies their needs. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 84
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
- A. Explain a complex strategy to varied stakeholders.
- B. Bring fun into an otherwise boring project.
- C. Generate unexpected ideas and increase empathy.
Answer: C
Explanation:
Explanation
Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 85
The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed.
What is a direct outcome of co-creating with customers?
- A. Increased adoption of the loyalty program
- B. Increased speed of the design process
- C. Increased sales of custom footwear
Answer: A
Explanation:
Co-creating with customers, especially those already engaged with the brand, can lead to a loyalty program that resonates more closely with user needs and preferences, increasing the likelihood of its adoption. This collaborative approach ensures the program's features and rewards are aligned with what customers value most.
NEW QUESTION # 86
Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear is possible but expensive.
What should CK focus testing efforts on to determine whether to produce at scale?
- A. Competitive advantage, impact, and own ability
- B. Desirability, viability, and feasibility
- C. Novelty, privacy, and potential to go viral
Answer: B
Explanation:
Explanation
The best focus for testing efforts to determine whether to produce a product at scale is desirability, viability, and feasibility, which are the three key dimensions of design thinking that evaluate whether a product is desirable for users, viable for business, and feasible for technology. Novelty, privacy, and potential to go viral or competitive advantage, impact, and own ability are not comprehensive enough to cover all aspects of design thinking.
NEW QUESTION # 87
An insurance company has a calc banding process that involves multiple team members, different departments, and many disparate systems Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?
- A. MuleSoft
- B. Financial
- C. Services Cloud
Answer: A
Explanation:
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
NEW QUESTION # 88
A strategy designer is working on a future digital commerce vision for Cloud Kicks.
What should the designer focus on when engaging technical stakeholders7
- A. Explore feasibility and opportunities for future innovation.
- B. Minimize technical stakeholders' input at this early stage.
- C. Ensure all ideas have buy-in from technical stakeholders.
Answer: A
Explanation:
The designer should focus on exploring feasibility and opportunities for future innovation when engaging technical stakeholders. Feasibility refers to how possible or realistic it is to implement a solution, given the technical constraints or requirements. Opportunities for future innovation refer to the potential or possibilities for creating new or improved solutions, leveraging the latest technologies or trends. Both aspects help foster a collaborative and creative dialogue between the designer and the technical stakeholders, and ensure that the solution is both viable and desirable. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/engage-
NEW QUESTION # 89
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
- A. Explain a complex strategy to varied stakeholders.
- B. Bring fun into an otherwise boring project.
- C. Generate unexpected ideas and increase empathy.
Answer: C
Explanation:
Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 90
Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.
Which Salesforce product should CK invest in to efficiently enable the desired experience?
- A. Scheduler
- B. Service Goud
- C. Field Service
Answer: C
Explanation:
Field Service is a Salesforce product that CK should invest in to efficiently enable the desired experience of scheduling and managing appointments and seeing when the delivery vehicle is on the way. Field Service is a product that helps manage and optimize the entire field service operation, from scheduling and dispatching to tracking and reporting. It integrates with other Salesforce products, such as Service Cloud and Experience Cloud, to provide a seamless and connected experience for customers and field workers. References:
https://www.salesforce.com/products/service-cloud/field-service/
NEW QUESTION # 91
Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?
- A. Whiteboarding tools
- B. Presentation tools
- C. Design creation tools
Answer: A
Explanation:
Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 92
A strategy designer has noticed that stakeholder perspectives often take a features-first mindset when discussing the problem space and user insights.
Which co-creation approach should help stakeholders shift to a users-first mindset before discussing solutions?
- A. Process Mapping Workshop
- B. Empathy Workshop
- C. Prioritization Workshop
Answer: B
Explanation:
Explanation
An empathy workshop is a co-creation approach that should help stakeholders shift to a users-first mindset before discussing solutions. An empathy workshop is a method that involves engaging stakeholders in activities that help them understand and empathize with the users' needs, goals, pain points, and emotions. It helps foster a human-centered perspective and mindset among stakeholders, and inspire them to generate ideas that address the users' problems or desires. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate
NEW QUESTION # 93
A Strategy Designer at Cloud Kicks presents narrative to drive stakeholder alignment for a new product vision.
In addition to the narrative, what should the designer provide to create alignment?
- A. A roadmap to minimize miscommunication about milestones in the build process.
- B. Incentives to motivate internal stakeholders to align with the proposed future state
- C. The strategic case including a breakdown of features and why they meet audience needs.
Answer: C
Explanation:
Explanation
In addition to the narrative, the designer should provide the strategic case including a breakdown of features and why they meet audience needs to create alignment. The strategic case is a way to explain how the new product vision aligns with the company's mission, values, goals, and capabilities. It also shows how the product features address user needs, pain points, motivations, and behaviors. This can help persuade internal stakeholders to support the new product vision by demonstrating its value proposition and relevance.
Incentives may motivate stakeholders temporarily but they do not create lasting alignment or commitment. A roadmap may show how the new product vision will be implemented but it does not justify why it should be pursued.
NEW QUESTION # 94
An online retailer developing a new sales strategy that releases a new, limited time promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around addiction.
Which strategy should be used to bring potential issues to light?
- A. Design a workshop for the team to slow down and think through the potential consequences of the strategy to uncover stakeholder perspectives.
- B. Create a provocative presentation showing how strategies like these will lead to unhealthy shopping behaviors, and send it to leadership.
- C. Release the project as intended knowing customer feedback will force the concerns to be addressed later.
Answer: A
Explanation:
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.
NEW QUESTION # 95
A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change.
Which type of statement should the designer make?
- A. Mission
- B. Challenge
- C. Needs
Answer: B
Explanation:
A challenge statement effectively articulates a complex UX problem by framing it in a way that highlights its significance, encourages involvement, and inspires action. It positions the issue as an opportunity for improvement, motivating the team to engage in finding solutions and driving positive change.
NEW QUESTION # 96
Cloud Kicks' stakeholders da strategy designer to help with their business goal of reducing support costs.
After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal.
Which capability should drive self-service in Experience Cloud?
- A. Providing dashboards of orders to customers
- B. @ Allowing customers to see their open cases
- C. Exposing their knowledge base to customers
Answer: C
Explanation:
Exposing a knowledge base to customers in Experience Cloud allows for effective self-service by providing easy access to information, solutions, and guidance. This capability empowers customers to resolve their inquiries independently, contributing to the reduction of support costs by decreasing the demand on direct support channels.
NEW QUESTION # 97
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product.
What should a strategy designer recommend to help create alignment between the team?
- A. Share stories from customer reach to create a common understanding of challenges.
- B. Define acceptance criteria and acceptance testing to validate intended outcomes.
- C. Create a prioritized product roadmap to ensure future releases address known challenges.
Answer: A
Explanation:
Explanation
The best recommendation to help create alignment between the team is to share stories from customer research to create a common understanding of challenges, as this helps empathize with the customer pain points and needs and foster a user-centric mindset. Creating a prioritized product roadmap or defining acceptance criteria and testing may not address the root cause of the misalignment or the complexity of the user experience.
NEW QUESTION # 98
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
- A. Prototype
- B. Define
- C. Deploy
Answer: B
Explanation:
Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-jo
NEW QUESTION # 99
Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.
What should a strategy designer do to alleviate the stakeholders' concerns?
- A. Prototype an aspect of the vision that in interact with the current product and share insights with stakeholders.
- B. Share associated Objectives & Key with stakeholders to put the vision in a business context.
- C. Organize a brainstorming session toto provide stakeholders with a chance to reassess the vision.
Answer: A
Explanation:
Explanation
A CX vision is a statement that describes the desired future state of the customer experience. It should be inspiring, aspirational, and feasible. To alleviate stakeholders' concerns about how it will impact the current product, a strategy designer should prototype an aspect of the vision that interacts with the current product and share insights with stakeholders. This can help them visualize and understand how the vision can be realized and what benefits it can bring. A brainstorming session may not be helpful if the stakeholders are already skeptical about the vision. Sharing objectives and key results may provide some context, but they do not show how the vision will affect the product.
NEW QUESTION # 100
A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together?
- A. Create a social contract and promote a detailed plan for how to execute on the new teams charter.
- B. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
- C. Outline chain of command and set ground rules for how to properly execute design thinking methodologies.
Answer: B
Explanation:
Explanation
A kickoff meeting can help align the project team before they begin working together by facilitating activities to gain an understanding of each others' skills, communication styles, and expectations. This helps build trust, rapport, and collaboration among team members with different backgrounds and perspectives.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 101
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