Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
| Topic 2: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 3: Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Topic 4: Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Topic 5: Account Configuration | 16% | - Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance |
| Topic 6: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards |
| Topic 7: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 8: Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft's database growing by 500,000 prospects
- B. LenoxSoft creating 20 new Engagement Programs
- C. LenoxSoft sending a quarterly emails to 100,000 prospects
- D. LenoxSoft sending more than 100,000 emails a month
Correct Answer: D 🗳️
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- B. The Country field has validation enabled and the updated field values did not match existing values.
- C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- D. The user who performed the import is not the assigned user listed on the remaining prospects.
Correct Answer: C,D 🗳️
Monthly cost of Salesforce Engage is
- A. 50$
- B. 100$
- C. 15$
- D. It's always free
Correct Answer: A 🗳️
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?
- A. They should ensure their URL structures can handle parameters before verifying the connector.
- B. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
- C. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
- D. The connector cannot be linked directly to an MCC account.
Correct Answer: B 🗳️
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
- A. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership - B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
- C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
- D. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
Correct Answer: B 🗳️
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