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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The LIVE customer profile is particularly valuable as a predictor since it

A) solicits customer feedback directly
B) captures all web interactions for any customer
C) maintains visit activity over time, and also captures off-site impressions
D) keeps all customer history in a cookie on their computer

2. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Accommodate product returns, regardless of the context.
B) Improve loyalty by facilitating integration with social networks.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Create dynamic, engaging, web experiences.

3. Which of the following is NOT a key capability delivered by cross-channel order management?

A) Service scheduling.
B) Trade fund management.
C) Inventory visibility.
D) Complex fulfillment.

4. What are Smarter Commerce 'Service' offerings focused on?

A) Driving the customer to the call center sales channel.
B) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
C) Integrating the supply chain in order to support the call center.
D) Up-sell potential via call center interaction.

5. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Mobile framework.
B) Commerce light.
C) Mobile starter store.
D) Mobile shopping studio.

Solutions: