Exam Name: IBM Smarter Commerce Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Positioning and Value Proposition | - Identifying customer business challenges - Mapping IBM solutions to customer needs |
| Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
| IBM Smarter Commerce Solutions | - Marketing, sales, and supply chain integration - Commerce and customer engagement capabilities |
| Smarter Commerce Overview | - Business value and concepts of Smarter Commerce - IBM Smarter Commerce strategy overview |
| Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
| Industry Use Cases and Scenarios | - Retail and e-commerce transformation scenarios - Omni-channel customer experience examples |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
The web marketing continuous optimization platform can drive which of the following capabilities?
- A. Automate customer recommendations based on LIVE profile.
- B. Optimize paid search advertising.
- C. All of the above.
- D. Target through online advertisements based on interaction history.
Correct Answer: A 🗳️
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The LIVE customer profile is particularly valuable as a predictor since it
- A. solicits customer feedback directly
- B. captures all web interactions for any customer
- C. maintains visit activity over time, and also captures off-site impressions
- D. keeps all customer history in a cookie on their computer
Correct Answer: C 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
You can create a powerful self-service experience for the customer using?
- A. The IBM Commerce Framework
- B. The IBM Customer Service System
- C. The IBM Enterprise Service Process Manager
- D. The IBM Customer Experience Suite
Correct Answer: D 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
- A. Cross-channel campaign management.
- B. Customer segmentation.
- C. Unica
- D. All of the above.
Correct Answer: C 🗳️
Explanation: Only visible for PremiumVCEDump members. You can sign-up / login (it's free).
Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?
- A. Sterling Transportation Management
- B. Sterling Supply Chain Visibility
- C. Sterling Order Management
- D. ILOG Logistics Optimization
Correct Answer: C 🗳️
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