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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Automate customer recommendations based on LIVE profile.
B) Optimize paid search advertising.
C) All of the above.
D) Target through online advertisements based on interaction history.

2. The LIVE customer profile is particularly valuable as a predictor since it

A) solicits customer feedback directly
B) captures all web interactions for any customer
C) maintains visit activity over time, and also captures off-site impressions
D) keeps all customer history in a cookie on their computer

3. You can create a powerful self-service experience for the customer using?

A) The IBM Commerce Framework
B) The IBM Customer Service System
C) The IBM Enterprise Service Process Manager
D) The IBM Customer Experience Suite

4. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Cross-channel campaign management.
B) Customer segmentation.
C) Unica
D) All of the above.

5. Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?

A) Sterling Transportation Management
B) Sterling Supply Chain Visibility
C) Sterling Order Management
D) ILOG Logistics Optimization

Solutions: