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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Personalization
B) Extended sites
C) Partnership with affiliates
D) Social integration

2. What can service scheduling include?

A) Service
B) Delivery
C) All of the above.
D) Credit

3. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many business functions required for effective commerce are executed outside the enterprise.
B) A large and increasing number of customer segments with varying expectations.
C) Many customers use a variety of touch points in the purchasing process.
D) All of the above.

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Automate customer recommendations based on LIVE profile.
B) Optimize paid search advertising.
C) All of the above.
D) Target through online advertisements based on interaction history.

5. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?

A) Reduce stock-outs and expediting costs.
B) Increased inventory turns.
C) Decreased returns.
D) Exceed customer expectations.

Solutions: