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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
B) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

2. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) Very high, Moderate, Low, Poor
B) 1 to 100
C) Google does not reveal the Quality Score as it is proprietary information.
D) 1 to 10

3. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Traffic Estimator
B) Google Analytics
C) Conversion optimizer
D) Website optimizer

4. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
B) Nancy has been credited for clicks on her ad that were deemed invalid clicks.
C) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
D) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

5. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) URL Performance Report
B) Geographic Performance Report
C) Reach and Frequency Report
D) Placement Performance Report

Solutions: