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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) App Launched, Added Payment Info, Purchased, Completed Tutorial
B) Purchased, Initiated Checkout, Completed Registration, Rated
C) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
D) Achieved Level, Purchased, Completed Registration, Viewed Content
E) App Launched, Initiated Checkout, Purchased, Spend Credits

2. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) Post Engagement Audiences
B) Core Audiences
C) CRM customer database audience
D) Website Traffic through Facebook pixel audience

3. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can't share campaigns in the Campaign Planner.
B) Send an email that includes the details of the campaigns and links to it.
C) You can send them the CSV file of your campaigns through email.
D) You can send a link directly from the Campaign Planner for them to see.

4. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Video Views, lead generation, and traffic ads.
B) Conversion and traffic ads.
C) Post Engagement and brand awareness ads.
D) Traffic and store visit ads.
E) Conversion and product catalog sales / dynamic ads.
F) Traffic and conversion ads.

5. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
B) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
C) You need to change frequency cap to 3 with post interaction campaigns.
D) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
E) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery

Solutions: