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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Implement catalog-based recommendations - Create and manage segments - Use profile attributes and engagement scoring - Configure dynamic audience membership - Build audience criteria and filters |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports |
| Campaigns and Experiences | 24% | - Implement decision logic and rules - Create and test campaign variations - Configure audience targeting and segmentation - Set up triggers and response handling - Build experiences using drag-and-drop editor - Create and manage campaigns |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Configure user and visitor authentication - Configure campaign areas and zones - Set up data collection and event processing |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Configure system settings and preferences - Understand compliance and security considerations - Manage user roles and permissions - Implement data governance policies |
| Overview and Key Concepts | 12% | - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which data feed integrates external system data into a user's profile leveraging identity attributes?
A) Catalog Feed
B) Interaction Feed
C) User Feed
D) Identity Feed
2. What are Marketing Cloud Personalization's machine learning powered algorithms called?
A) Machine Learning Tools
B) Einstein Recipes
C) Einstein Decisions
D) Data Science Workbench
3. A brand wants to do an ad-hoc export of a segment. What option could they use?
A) The export segment functionality via JSON payload
B) The export segment functionality via the SOAP API
C) The export segment functionality to Amazon S3
D) The export segment functionality via CSV format
4. What controls how content and product recommendations display in an open time email campaign?
A) Item Template
B) Catalog Setup
C) Promotion Eligibility
D) Campaign Template
5. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A) 25 filters and 25 goals
B) Unlimited
C) 300 total between filters and goals
D) 64 total between filters and goals
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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