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Salesforce AP-212 Exam Syllabus Topics:

SectionObjectives
Topic 1: Loyalty Management Fundamentals- Core concepts of loyalty programs
  • 1. Member lifecycle management
    • 2. Points, tiers, and rewards model
      Topic 2: Engagement and Promotions- Campaign and promotion setup
      • 1. Event-based rewards triggers
        • 2. Targeted loyalty promotions
          Topic 3: Reporting and Analytics- Loyalty performance tracking
          • 1. Member behavior insights
            • 2. Dashboards and reports
              Topic 4: Member and Account Management- Member enrollment and profiles
              • 1. Member status tracking
                • 2. Account linking and identity management
                  Topic 5: Data Model and Integration- Loyalty data architecture
                  • 1. Standard objects and relationships
                    • 2. Integration with Salesforce platform services
                      Topic 6: Program Setup and Configuration- Tier management
                      • 1. Tier qualification rules
                        • 2. Tier benefits assignment
                          - Loyalty program structure
                          • 1. Earning rules configuration
                            • 2. Redemption rules configuration

                              Salesforce Loyalty Management Accredited Professional Sample Questions:

                              1. Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
                              What does the Salesforce Administrator have to do?

                              A) Create a custom Lookup field in Transaction Journal object to save the order purchased by the Loyalty member.
                              B) Use standard Order Lookup on the Loyalty Ledger object
                              C) Use the standard Order Lookup of the Transaction Journal Object
                              D) Create a custom text field in Transaction Journal object to save the order purchased by the client.


                              2. An Administrator uses Analytics for Loyalty to develop an InApp-Dashboard showing top and bottom agent performers on the Loyalty call center.
                              Which dashboard readily available through the Analytics Studio tool can be used to track agents' performance based on the number of members assisted, customer satisfaction scores, and modifications?

                              A) Loyalty Member Services Dashboard
                              B) Team Performance Dashboard
                              C) Program Manager Home Dashboard
                              D) Member Services Manager Home Dashboard


                              3. The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
                              Which two integrated Salesforce applications can facilitate this com

                              A) Salesforce Field Service Lightning
                              B) Salesforce Cloud Intelligence
                              C) Salesforce Customer Data Platform
                              D) Salesforce Marketing Cloud


                              4. What is the correct implementation approach for an Administrator to target a promotion only for specific products?

                              A) Map products to promotion through an out-of-the-box Related List
                              B) Create a custom list on the promotion
                              C) Create product attributes in Promotion Setup
                              D) Add promotion to the lookup field on the product


                              5. A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
                              How will the personalized benefits be display for each Loyalty Program member?

                              A) On the Member Benefit Related List, linked to Loyalty Program Member
                              B) On the Loyalty Member Tier Benefit Related List, linked to Loyalty Program Member
                              C) On the Voucher Related List, linked to Loyalty Program member
                              D) On the Transaction Journal Related List, Linked to Loyalty Program Member


                              Solutions:

                              Question # 1
                              Answer: C
                              Question # 2
                              Answer: A
                              Question # 3
                              Answer: C,D
                              Question # 4
                              Answer: A
                              Question # 5
                              Answer: A

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