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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the Audience Delivery Criteria area in the Create New Target prompt
C) In the HTML text area in the Create New Tag prompt
D) In the Pixel URL field of the Campaign configuration

2. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) User Data API
B) Real-time server data transfer
C) Paste a pixel campaign delivery.
D) JSON return tag
E) Batch server data transfer

3. Which of the following is a real world use case for a search campaign?

A) Ensure customers receive relevant offerings when landing on the site page.
B) Leverage the device-bridging technology to find users across their devices.
C) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
D) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

4. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
C) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

5. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client shares the audience with you. This will generate an email notification that includes the audience composition.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

Solutions: