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GInI Certified Innovation Professional (CInP) Sample Questions:

1. ________ involves actively going out and looking for specific trends, not simply observing all trends passively, with the intention of developing insights into new directions that may alert the business to new needs and opportunities in a market.

A) Trend Scouting
B) Trend Watching
C) Trendcasting
D) Scenario Planning

2. In Stage 4 of the GInI InMS, it is the _____'s job to ensure the project receives the level of attention and resources it needs (of various types) in order to get started successfully and keep moving forward.

A) Project Coordinator
B) Chief Innovation Officer
C) Project Champion
D) Project Manager

3. ________ is one of the 12 Purposes of Prototyping in which we build prototypes to test hypotheses about the customer and their situation/problem.

A) Build to Empathize
B) Build to Learn
C) Build to Clarify
D) Build to Think

4. " In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? " Select one correct answer from the list:

A) What the transformation in the story is.
B) What the conflict in the story is.
C) Where the story takes place.
D) Who the character is.

5. Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering it.
Select one correct answer from the list:

A) The delivery of a new service that delivers a much better service experience.
B) The delivery of a new product that delivers a much better product experience.
C) The staging of a purposefully-designed and orchestrated new customer experience.
D) The use of marketing to tell the world yours is a much better experience.

Solutions: