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GCCC Strategic Communication Management Professional Sample Questions:

1. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Establishing a process for ongoing, two-way communication with all relevant interest groups

2. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
B) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
C) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
D) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

3. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) There is nothing that can be done; the article has been already published.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) The reporter made an error, so the director should demand a correction be published.
D) Contact the reporter with the correct information. Request a correction be published, if possible.

4. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) Investor Relations
C) Marketing and Advertising
D) CEO or other top executive

5. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring chats among different groups of employees during the campaign.
B) Monitoring and analyzing the tone and content of employees' social media posts.
C) Meeting with a consistent focus group of employees periodically during the campaign.
D) Conducting surveys with different random samples of employees at different points during the campaign.

Solutions: