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Facebook Certified Community Manager Sample Questions:

1. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Invite the community to submit their success stories so they can be shared with the national committee
B) Send a message to each of the community members requesting their opinions of the proposed closure
C) Initiate a petition against the proposed closure and ask community members to circulate it widely
D) Monitor sentiment across digital channels within the organization's area of focus

2. The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

A) Message every member of the community individually to ask them to engage more
B) Highlight the top engaging contributors in regular announcements to the community
C) Survey the community and reposition the content in line with their feedback
D) Remove members who have not posted or commented in the last month
E) Revise the content calendar to focus on member engagement tools

3. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Partner with influencers to generate posts about the launch
B) Post a link to a press release announcing a product launch
C) Include a discussion question about the product that is being launched
D) Ask follow-up questions as people leave feedback

4. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Website traffic Sentiment Audience growth
B) Reach Website traffic Audience growth
C) Reach Sentiment Website traffic
D) Reach Audience growth Sentiment

5. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?

A) Define the brand guidelines for cohesive content in the community
B) Review community posts and delete unprofessional content
C) Tell members they need to pay to stay in the community
D) Ask the members to provide profitable ideas for the community

Solutions: