Exam Name: Facebook Certified Community Manager
Certification Provider: Facebook
Corresponding Certification: Facebook Certified Professional
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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Analytics | 15% | - Track key performance indicators - Interpret data to improve strategy - Use Meta Insights and analytics tools - Identify opportunities for growth and monetization |
| Topic 2: Content Strategy | 20% | - Curate and moderate content quality - Use events, live video, and interactive formats - Adapt content for member segments - Develop engaging content aligned with community goals |
| Topic 3: Community Foundation | 20% | - Apply Meta Community Standards and policies - Establish community guidelines and rules - Define community mission, goals, and success metrics - Select appropriate Meta platforms (Groups, Pages, Instagram) |
| Topic 4: Community Strategy | 25% | - Scale community effectively - Design community structure and governance - Build operational workflows and admin roles - Plan for community lifecycle stages |
| Topic 5: Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Foster interaction and meaningful connections - Moderate discussions and resolve conflicts - Onboard and welcome new members |
Facebook Certified Community Manager Sample Questions:
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Invite the community to submit their success stories so they can be shared with the national committee
- B. Send a message to each of the community members requesting their opinions of the proposed closure
- C. Initiate a petition against the proposed closure and ask community members to circulate it widely
- D. Monitor sentiment across digital channels within the organization's area of focus
Correct Answer: A,D 🗳️
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)
- A. Message every member of the community individually to ask them to engage more
- B. Highlight the top engaging contributors in regular announcements to the community
- C. Survey the community and reposition the content in line with their feedback
- D. Remove members who have not posted or commented in the last month
- E. Revise the content calendar to focus on member engagement tools
Correct Answer: B,C,E 🗳️
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
- A. Partner with influencers to generate posts about the launch
- B. Post a link to a press release announcing a product launch
- C. Include a discussion question about the product that is being launched
- D. Ask follow-up questions as people leave feedback
Correct Answer: C,D 🗳️
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Website traffic Sentiment Audience growth
- B. Reach Website traffic Audience growth
- C. Reach Sentiment Website traffic
- D. Reach Audience growth Sentiment
Correct Answer: C 🗳️
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Define the brand guidelines for cohesive content in the community
- B. Review community posts and delete unprofessional content
- C. Tell members they need to pay to stay in the community
- D. Ask the members to provide profitable ideas for the community
Correct Answer: A 🗳️
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