Exam Name: Certificate in Professional Digital Selling 2.0
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI CPDSv2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Nurturing, Closing & Compliance | 5% | - Digital closing strategies - Lead nurturing techniques - Ethics and data protection rules |
| Digital Strategy & Buyer Personas | 20% | - Developing digital selling strategies - Customer journey mapping - Creating detailed buyer personas |
| Social Selling & Channels | 25% | - LinkedIn, Facebook, Twitter strategies - Content for engagement and trust - Social media platforms for sales |
| CRM & Sales Automation Tools | 15% | - CRM system fundamentals - Sales automation workflows - Tool integration and usage |
| Digital Selling Fundamentals | 20% | - Modern buyer journey - Digital sales framework - Evolution of digital selling |
| Data, Analytics & Performance | 15% | - Key sales KPIs and metrics - Data-driven decision making - Tracking and reporting results |
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