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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:

A) Sales Metrics
B) Regional Dimension Filters
C) Data Processing Rules
D) Campaign Priority Assignment

2. Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:

A) Segment Timeframe
B) Identity Stitching Rules
C) Data Ingestion Type
D) Inclusion Criteria

3. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Generate a Report Preview
B) Create Custom Report Templates
C) Define Report Permissions
D) Apply Relevant Filters

4. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Calculated Metric
B) Custom Event Tracker
C) Data View Filter
D) Metric Builder

5. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Profile Attribute Mapper
B) Calculated Metrics
C) Data View Manager
D) Campaign Tracker

Solutions: